Video editing and marketing content involve the strategic creation and refinement of visual material to effectively promote a brand, product, or idea. Skilled video editing enhances storytelling by combining footage, sound, and effects into a cohesive and engaging narrative. Marketing content uses these polished videos to capture attention, convey messages, and drive impact across digital platforms, ensuring maximum reach and resonance with target audiences.
Video editing is where the pieces of the puzzle come together—a final opportunity to refine the story and infuse it with energy, rhythm, and emotion. Small-scale editors are masters of their tools, working with software to seamlessly stitch together footage, add audio layers, and apply visual effects within limited resources. Their editing style often reflects a personalized touch, prioritizing creativity and narrative clarity over high-budget sophistication.
Trip to Ireland 2023
Recorded with Android Galaxy phone
& produced by Amanda Meredith
Example of short video clip for social or event advertising 2023
Produced by A. Meredith using Adobe Firefly and Adobe Express
Explore additional video portfolio on YouTube
Discover more videos planned by TSFA Staff, Director of Association and by Education Committee and produced by me, Amanda Meredith, during my tenure at TSFA on YouTube! Follow the Texas State Florists Association to delve deeper into the organization’s mission and initiatives, and don’t forget to like and subscribe to their channel. Below are links highlighting some of my editing capabilities, showcasing my creative expertise.
Thank you for watching and supporting both myself and tsfa.org, Floral Education!
Note:
The high school instructor videos were produced under my direction in partnership with a local external production company as part of TSFA’s ongoing education initiatives. During my tenure with TSFA, I managed all aspects of the project, including stage setup, script development, procurement, and casting under direction of the approval of the Executive Director and Education Committee during my tenure with TSFA between 2019 and 2021.
Visit cedarparkbooks.org to learn more about the Cedar Park Public Library Foundation. Example promotion video to support the Cedar Park Public Library. Produced by Amanda Meredith.
Visit cedarparkbooks.org to learn more about the
Cedar Park Public Library Foundation.
Example promotion video to support the Cedar Park Public Library.
Produced by Amanda Meredith
